3 Reasons Why Text Message Video Marketing is the Best New Advertising Channel — Switchboard

The standard of traditional advertising has changed. Video is still the most engaging content, and now texting is the best channel for it. 

Would you believe that there is a new way to expand your video marketing outreach that dramatically increases engagement and reach, without the need to spend hours creating new content? 

This new way of outreach combines texting, the channel consumers see and connect with most, with the latest technologies including Enhanced Video Texting to produce the most effective form of marketing - text message video marketing! 

If you aren’t yet using video marketing, that’s okay! Keep reading to see why you should give it a try and why text message video marketing is the perfect way to get started:

1) Texting videos at scale is now possible with new technology advancements

“I’ve tried video texting in the past and my videos came out looking like pixelated blobs, or they weren’t delivered at all.”

Messages sent between messaging apps like iMessage aren't traditional SMS or MMS text messages, which is why videos look fine when you send a video to another friend with an iPhone. However, they convert to SMS/MMS once you send messages to other platforms, which is what causes problems for many texting platforms.

These delivery inconsistencies are the primary challenge behind video texting at scale, and one that has been solved with Enhanced Video Texting. It has been rigorously tested and optimized to retain maximum video and audio quality for 30-60+ second videos (with custom closed captions!) on all major phone models and phone carriers, including Verizon, AT&T, and T-Mobile. 

As an added bonus, including Enhanced Videos in text messages increases delivery and view rates. Delivery rate matters more than anything because undelivered messages = money wasted. 

Embedded video is more likely to avoid blocking by consumers, being flagged as spam by carriers, and results in much higher view rates than simply linking to a video’s URL in your text that leads to an external source. Another benefit to embedding videos is that you can choose a custom thumbnail. This is significant because 90% of the top-performing videos on YouTube use a custom thumbnail, and this is just not possible when sending a link to a video instead.

2) Get even more value out of the videos you’ve already produced 

Social media platforms have turned into a place of distrust for many consumers with reports that approximately 70% of people do not trust what they see on social media anymore. In addition, they are being bombarded with ads and paid sponsorships leading many people to simply skim right past your video content or skip your ad altogether (especially if it is interrupting the video they want to watch). 

Videos made for Youtube or other social media platforms are the perfect candidates to be converted to an Enhanced Video Text, and texting gives you even more reach than these platforms can with over 98% of texts opened. 

Other benefits of text message video marketing over traditional video marketing is the two-way, personal engagement you can have with consumers, easy to reference messages and high shareability. 

Consumers can’t leave comments on youtube video ads but they can respond and ask questions via text! You will receive valuable feedback and be able to build strong relationships with customers with the power of personal, two way communication.

If someone sees an ad they like on social media they might not be able to find it again. With texting, it’s in their inbox for easy referencing and easy sharing! Customers can forward your ads to any family or friend via text or even share it on their own social media. A staggering 92% of mobile video viewers share videos with others, which means taking the time to send a video to your customers will most likely result in your message being shared with others at no cost to you.

3) You don’t need to have experience with video marketing to start text message video marketing

Maybe you aren’t using video yet, or you are using video but not as much as you’d like to. Here’s some great news for you - with video texting, you don’t need fancy production studios or ultra high-quality, made for TV video content. 

By layering video texting into your current outreach, you have the chance to convert interested leads into devoted customers. With text message video marketing, you bring more than just a marketing video to the table - you bring a chance for genuine conversation and to share your message in a more meaningful, personal way.

You can definitely text high quality videos if you want to (many companies and influencers do!), but if all you have is an iPhone or a webcam and built-in mic, you can make a video that still looks great when sent via text that adds personal authenticity to your marketing.

Bottom Line

The future of advertising is here, coming at you via a personalized video text message. No matter where you are in your video marketing journey, anyone can start text message video marketing with ease using Switchboard’s Enhanced Video Texting Technology.

Interested in sending your video ads with text? Sign up with us today and start texting at myswitchboard.com, email us at sales@myswitchboard.com, or send a text to our sales team at 833-245-2534 to discuss how video marketing can work for you!